Glossary of the marketing dictionary. Terms that begin with the letter -Jj-

JavaScript (more similar terms in Web Design and Marketing category)

A scripting language developed by Netscape and used to create interactive Web sites.

JIT

Abbrev. Just-In-Time Inventory System.

Joint Demand

A situation in which demand for a product rises and falls with demand for another product with which it is used.

Joint Venture

A risk-reducing method of market entry in which two firms combine forces to manufacture or market a product; a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.

Judgment Sample

A type of non-probability sample used in gathering primary data in marketing research; the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample; Non-Probability Sample.

Jury of Executive Opinion

A forecasting method based on the opinions of senior management.

Just-In-Time Inventory System

An inventory control method, devised in Japan, for keeping inventory costs to a minimum; supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.

Just-In-Time Purchasing

See Just-In-Time Inventory System.